San Francisco, California: 8 August 2016 Fitness and exercise is no longer just a recommendation – it is a core component in every woman’s life. Many women find themselves on the sideline and not for reasons you may think. 1 in 3 women experience breast pain when working out leading to many opting out. The sports bra simply does not cater to the well-endowed woman. That means a lot of ladies left in the dust.
Elyse Kaye, Founder of Bloom Bras, said that this problem was rubbing her the wrong say: “I lead a very active lifestyle but for me the main challenge was finding a sports bra that gave me enough support yet didn’t make me feel like I was wearing a suit of armor or a medieval torture device. People don’t realize how much this can truly affect a work out”. Elyse who comes from a background of marketing as well as fitness instruction was frustrated with the selection of sports bras for well-endowed women. “The average breast size has risen from a 34B to a 34DD in the past 10 years, yet sports bras only cater up to a D cup. So the rest of us are basically squeezed out of space – pun intended!”
The Bloom Bra features patented lifting straps and cinching cups allowing the bra to customize to your body and exercise type. It has been designed without underwire, both for comfort and to address the health concerns associated with metal commonly used in bras, which include increased risk of diseases such as breast cancer due to a buildup of toxins and radiation from electronic devices. Working like a shelf to lift the breasts rather than squashing them, The Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs, allowing for natural movement of the breast and uninterrupted circulation of the body’s essential systems.
Female Powerhouse Creates Patented Technology
Kaye tapped celebrity corset designer Camilla Huey – whose client list includes Oprah, Katy Perry, Aretha Franklin and Wendy Williams – to develop Bloom Bras’ patented design. The Bloom Bra uses state-of-the-art compression materials and cooling, moisture-wicking power mesh combined with a reinforced front zipper to “lift, not squish”.
“It is our goal at Bloom Bras to design products which are easily adjustable for every activity and are always comfortable to wear, said Kaye.” “It moves with you through normal weight gain and loss throughout your cycle.”
Breast Cancer Awareness
Kaye, who named her company after her grandmother, a casualty of breast cancer, is proud to offer a fully-adjustable sports bra that can be worn by women after experiencing non-elective reconstructive breast surgery. In addition, as part of its Kickstarter campaign, Bloom Bras will offer the option for contributors to donate bras to breast cancer survivors.
“I lost my grandmother, who the company pays homage to, to breast cancer and have been working with the community,” said Kaye. “Because the bras is wireless, breathable and fully adjustable, it is a great solution.”
The Bloom Bra – a beautiful sports bra created for women by women – will retail for $79 – $99 and will be available in fall 2016. Pre-orders are being taken now on Kickstarter at http://kck.st/2b65BSS.
Founder Elyse Kaye is available for comment via at (312) 636-7247 or at email@example.com
Health Problems associated with underwire
In multiple studies, underwire has been shown to suppress the lymphatic system below the armpits, blocking the body’s ability to drain away toxins. This back up of toxins has been connected with increased risk of diseases such as breast cancer.
Doctors are also concerned with the effect of radiation or EMF coming from electronic devices conducted by metal underwire to the body’s reflex points.
“Underwire in a bra comes into contact with two neurolymphatic reflex points on the body. Over-stimulation of these points not only risks cancerous mutation of breast tissue, but additional problems in the liver, gallbladder, and stomach,” says Dr. John D. Andre in the article Could There Be a Link Between Underwire Bras and Breast Cancer.
Elyse Kaye –Founder and CEO
Kaye has spent 20 years developing brands through product innovation for companies such as Black& Decker, HoMedics, Nine West, P & G and House of Marley. She is a runner, dancer and yoga instructor. For years, she sought out a sports bra that worked and after research found that there were countless women like her who were active without a solution. She wrote the business plan for Bloom Bras 15 years ago and brought together a dream team to bring her vision to life.
Camilla Huey –Designer
Huey, a couturier whose Garment District atelier, House of Execution, has produced designs for the likes of Oprah Winfrey, Adele, Cate Blanchett and Katy Perry, is the hired gun for the fashion industry with a focus on corsetry. Her ability to bring innovative thought and design to the world of apparel made her a natural fit for Bloom Bras.