Bloom Bras features a patented system to customize to your body for adjustability, comfort, breathability and to make you look great
Lift Not Squish
The Bloom Bra adjusts to your body with a patented lifting strap and cinching cups. It’s designed to make you look and feel good without harmful underwire. Working like a shelf to lift the breasts rather than squashing them, The Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs.
Patented strap customizes to your body and needs.
Works like a corset cinching to your size.
No Awful Underwire
State-of-the-art compression materials serve as your “helping hands.
Wicking Mesh Back
Allows for comfort and breathability
The zipper and adjusters are in the front for easy access. Plus, no metal digging in ever.
The system is designed to distribute weight evenly throughout the back taking the pressure off of your shoulders
Signature Bloom Bra®
Designed without underwire and working like a shelf to lift the breasts rather than squashing them, The Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs, allowing for natural movement of the breast and uninterrupted circulation of the body’s essential systems.
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FIND YOUR PERFECT BRA SIZE
“It is our goal at Bloom Bras to design products which are easily adjustable for every activity and are always comfortable to wear. I want to empower women to get out there.”
“I’m a runner, dancer, yoga instructor and reformed corporate executive. I have purchased every sports bra on the market in my size. When I ran my first half marathon, I wore an underwire bra under a sports bra to get the support I needed. There was no skin left on my back from the hooks digging in and on the front from under wire. I wanted to develop a sports bra that fit real women like me.”
Elyse Kaye, Founder and CEO
Elyse Kaye has spent her career heading up marketing and product development. She wrote the business plan for Bloom Bras two decades ago out of frustration. Elyse is a runner, dancer, yoga instructor and world traveler with a passion for life. For years, she sought out a sports bra that was comfortable, supportive, and did not feel like a suit of armor. In 2016, she brought on an all-star team to bring her vision to life and tapped celebrity corset designer Camilla Huey – whose client list includes Oprah, Katy Perry, Aretha Franklin and Wendy Williams – to develop Bloom Bras’ patented design. Elyse resides in San Francisco.
Bloom Bras in the News
Donate a Bloom Bra
Donate a Bloom Bra. The company pays homage to Elyse’s grandmother who she lost to breast cancer. Designed for women who have gone through non-elective reconstructive surgery